Pharrell announces ‘Something in the Water’ Festival; Lineup Includes Travis Scott, Virgil Abloh, SZA and more

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Pharrell took to his social media channels to announce the lineup for his inaugural ‘Something in the Water’ festival. The festival, which takes place from April 26-28, will be held at the 5th Street Beach Stage and Virginia Beach Convention Center in Virginia Beach, Virginia.

Announced via Instagram and Twitter, Pharrell shared a video of waves splashing onto shore, revealing a lengthy guest list of some of the most in-demand names in hip-hop, fashion, and more. Spanning across three days, the festival will include a variety of activities, such as live performances, pop-up installations, and more. The concert portion is scheduled to commence on Friday, April 26, from 4 - 11 PM, and Saturday, April 27, from noon - 11 PM.

Tickets will go on sale starting Friday, March 8 at 12 PM EST. 3-Day General admission prices are set at $150 for Early Bird and $175 for Tier 2; while 3-Day VIP passes will cost $450 for early bird and $500 for Tier 2.

More details can be found on ‘Something in the Water’ official website.

By Hezekiah Mccaskill
Hezekiah is a creative and branding strategist based in NYC
with in-depth experience in music industry.