Louis Vuitton Cruise Show Selects JFK's TWA Flight Center for 2020 collection
LVMH House creative director Nicolas Ghesquière posted the news on April 1 in his Instagram, announced that Louis Vuitton is set to hold its next Cruise show in New York this May at John F. Kennedy airport’s newly renovated TWA Flight Center.
The TWA Flight Center is the old Terminal 5 of John F. Kennedy Airport in New York. It was designed by Eero Saarinen on 1962. The terminal is famous for its special outer appearance , evokes a white bird with spread wings. Louis Vuitton is the first brand to hold an fashion event at the midcentury architectural landmark since it closed in 2001. The accommodation will encompass several shops, bars, restaurants, exhibits, a fitness center and retro-designed lounges.
“The TWA Flight Center, a sheer evocation of travel itself, is inherently linked to Louis Vuitton’s commitment to exclusive architectural discoveries, to its art of travel, and represents an ideal close to Nicolas Ghesquière’s inspirations,” the brand explained in a statement, as reported by WWD.
The Cruise 2020 collection is expected to be a revitalization of not only the location itself, but demonstrate the architectural skill that is harnessed by the creative director.