ColourPop is Launching its First-Ever Liquid Eyeliner Pen


ColourPop will be launching their first liquid eyeliner in a variety of colors. The fine, felt tipped pens will be in yellow, black, white, red, pink, green, and blue. The brand will maintain their reputation for having affordable, high opacity products by selling these pens for $8. The new collection will be available on their ColourPop website on February 15.

The BFF Liquid Liner has an accurate tip to create the thinnest line with one swipe. The formula is highly pigmented and allows for all day wear. The company began with its range of $5 eyeshadow with strong pigments, and later expanded with foundations, concealers, lipsticks, and brow products. Along with their BFF Liquid Liner, they will also include their new BFF Mascara.

Their new mascara formula took 13 months to improve, in which it was tested on over 5,000 combinations of brushes. The name is indicative of a product that will follow the wearer around and remain there during the highs and lows of life. It is a formula with a deep black tone that will create voluminous lashes and length. The mascara will also include colors such as teal, red, blue, purple, pink, and yellow.


The description on their website states:

"The unique twisted nylon fiber brush is shaped to comb through each lash from root to tip, delivering a buildable look that never clumps. Who needs flakes in their life when you have BFF? No flaking, no bs, just a ride-or-die formula."

The colors provide a much needed contrast to combat winter gloom. In 2019, the trend is to embrace bright, bold colors despite the cold climate. Both the mascara and pen liners allows one to combine these complementary shades.

SIMPL MEDIABeauty, ColourPop, Launch