Fostering Accessibility: Felix LA’s Art Fair Restoration
In an increasingly digital era, the feeling of separateness between the social media follower and the content they consume is as palpable as the black screen that separates them. The art world is no stranger to this phenomenon. The internet is changing how the public interacts with the art sphere: artists are experimenting with digital space as a medium itself, consumers are viewing art via Instagram instead of museums, and art dealers are turning to digital auction houses to sell their wares. Is this a bad thing? Only time will tell, but Felix LA, a Los Angeles-based art fair, is resisting.
Last weekend Felix LA opened in downtown Hollywood with an aim to deliver a more organic art experience harkening back to art fairs of the 1990s. Recently, galleries have begun to question the current exhibitory model. Is it affordable? Is it accessible? According to Felix LA, it’s neither affordable nor accessible enough, and this goes for both proprietors and consumers. With booth prices at larger fairs reaching up to $75,000, a price almost impossible to afford for newly founded galleries, Felix LA responded by offering booth space for as low as $4,000.
As for consumers, Felix LA did away with all public entry fees, opting to provide an experience that more people could enjoy. This “Hotel Format” is remarkable for a number of reasons. Its chic location and lack of entry fee ensure that the art is available to the public as a whole, and not just to those few with the education and funds to appreciate it. Additionally, it provides a platform for emerging collectors/gallerists to get a foot in the door, so to speak, and engage with the art world face to face.
Felix LA Art Fair @ The Hollywood Roosevelt Hotel
7000 Hollywood Blvd
Los Angeles, CA 90028